The premises presented significant constraints that seemed to define the project from the outset. Tribeka reinterpreted them and turned them into one of the space’s defining features. The result was a training centre with a unique personality, where what initially appeared to be a problem became one of its greatest strengths.”

When we decided to move into physical retail, we needed much more than an attractive design: we needed a concept that could grow with the brand. Tribeka developed a strong store identity and a scalable rollout system, with clear investment criteria per sqm that allowed us to plan expansion with confidence and consistency.

“Working with Tribeka allowed us to evolve our store concept while preserving the essence of the brand. Their collaboration with our architecture and expansion teams helped create a more efficient solution, adaptable to different formats and ready to support continued international growth.”